The new Discovery Sport #WeekendAdventure series has just launched its very first film, which was set in the exciting location of Morocco.
This episode sees a group of friends jump in their highly capable Discovery Sport and use the Ardhi App to navigate from the city of Casablanca to the Waves School Dar bouazza Surf Maroc. On a quest for adventure and eye-opening experiences we see them tackle the terrains on the road and then jump in the ocean to tackle the waves on their surfboards.
The goal of this series is to encourage adventure seekers to explore their land and turn their active weekend escapades into traceable, shareable and memorable experiences through the Land Rover Ardhi Mobile Application.
The series will continue to see the automotive brand collaborate with influencers from the United Arab Emirates, Qatar, Kuwait, the Kingdom of Saudi Arabia, Bahrain, Lebanon and Oman. The films will be shared on the MYLAND platform and Land Rover MENA social media channels, with the Ardhi Mobile Application available to download from the Apple App Store for iOS or from Google Play store for Android.
Commenting on the new project, Jaguar Land Rover MENA Brand Director Hannah Naji, said: “The Discovery Sport #WeekendAdventure series celebrates our dynamic region and all it has to offer. From surfing, camping in the desert, snorkelling or cycling there are a rich variety of possible adventures in every country across the Middle East and North Africa. We are confident that these films will communicate the true essense of what the Land Rover Discovery Sport stands for“.